Privacy Policy

Last Updated: 12.19.25

Greenbriar Dental Care is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with our office, or receive care from our practice.

This policy is designed to comply with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), the HITECH Act, and related regulations governing the protection of Protected Health Information (PHI).

By using our website or services, you acknowledge and agree to the practices described in this policy.


1. Information We Collect

We collect information necessary to provide healthcare services, operate our practice, and comply with legal obligations.

Information You Provide Directly

We may collect:

  • Name
  • Phone number
  • Email address
  • Mailing address
  • Date of birth
  • Emergency contact information
  • Insurance information
  • Medical and dental history
  • Treatment information and records
  • Appointment requests or inquiries
  • Payment and billing information
  • Communications with our office

Some of this information may be considered Protected Health Information (PHI) under HIPAA.

Automatically Collected Website Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and settings
  • Device information
  • Pages visited and time spent on the site
  • Referral source
  • Cookies and tracking technologies

This information is used to improve website performance and user experience. It is generally not used to identify you personally unless required for security or compliance.


2. How We Use Your Information

We use your information for healthcare operations and business functions permitted under HIPAA, including:

Treatment

  • Providing dental care and related services
  • Coordinating care with other healthcare providers
  • Treatment planning and follow-up

Payment

  • Billing and payment processing
  • Insurance eligibility verification
  • Claims submission and reimbursement

Healthcare Operations

  • Quality assurance and care improvement
  • Staff training and administrative functions
  • Compliance and risk management
  • Internal recordkeeping

Communication

  • Appointment reminders and scheduling
  • Treatment updates
  • Patient service communications
  • Practice announcements

Website and Technology

  • Improving website performance
  • Security monitoring
  • Analytics and functionality enhancements

We do not sell, rent, or share your personal or health information for third-party marketing purposes.


3. HIPAA Notice of Privacy Practices

Greenbriar Dental Care maintains a formal Notice of Privacy Practices (NPP) that describes in detail how your Protected Health Information may be used and disclosed and your rights under HIPAA.

You may request a copy at any time. It is also available in our office.

If there is any conflict between this website Privacy Policy and our HIPAA Notice of Privacy Practices, the Notice of Privacy Practices controls.


4. Permitted Uses and Disclosures of PHI

We may use or disclose your PHI without written authorization when permitted or required by law, including:

  • Treatment, payment, and healthcare operations
  • Public health reporting
  • Health oversight activities
  • Legal proceedings or court orders
  • Law enforcement requests
  • Preventing serious threats to health or safety
  • Workers’ compensation claims
  • Government regulatory compliance

Any other use or disclosure not described above requires your written authorization.

You may revoke authorization at any time in writing.


5. Minimum Necessary Standard

We follow HIPAA’s Minimum Necessary Rule, meaning we only access, use, or disclose the minimum amount of information required to perform the intended function.


6. Business Associates and Third-Party Service Providers

We may share PHI with trusted third parties that help operate our practice, such as:

  • Billing and payment processors
  • Insurance clearinghouses
  • Electronic health record providers
  • IT and data hosting providers
  • Appointment and communication platforms

These providers are required by law to protect your information and must sign Business Associate Agreements (BAAs) when applicable.


7. Security of Your Information

We implement administrative, physical, and technical safeguards to protect your information, including:

  • Encryption of electronic data when appropriate
  • Secure servers and access controls
  • Workforce training on privacy compliance
  • Audit and monitoring procedures
  • Risk assessments and vulnerability management

While we use industry-standard protections, no system is completely secure.


8. Breach Notification

If a breach occurs involving unsecured Protected Health Information, we will notify affected individuals in accordance with HIPAA Breach Notification Rules and applicable state laws.

Notification may include:

  • Description of what happened
  • Information involved
  • Steps you should take
  • Actions we are taking to address the breach


9. Electronic Communications and Text Messaging

If you choose to communicate with us electronically (email, website forms, SMS, or patient portals), you acknowledge:

  • Electronic communication may involve some risk
  • Standard messaging may not be fully secure
  • You may opt out of text or marketing communications at any time

We use reasonable safeguards to protect electronic communications where feasible.


10. Cookies and Website Tracking

Our website may use cookies and analytics tools to:

  • Improve performance and usability
  • Monitor traffic and engagement
  • Maintain security

You may disable cookies through your browser settings. Some features may not function properly if disabled.


11. Third-Party Links

Our website may link to external websites. We are not responsible for their privacy practices. Please review their policies independently.


12. Children’s Privacy

We do not knowingly collect personal information online from children under age 13 without parental or guardian consent. Pediatric treatment information collected in-office is protected under HIPAA.


13. Your HIPAA Privacy Rights

You have the right to:

  • Inspect and obtain copies of your health records
  • Request corrections or amendments
  • Request confidential communications
  • Request restrictions on certain disclosures
  • Receive an accounting of disclosures
  • Obtain a copy of our Notice of Privacy Practices
  • File a complaint if you believe your rights were violated

We will not retaliate against you for filing a complaint.

You may file a complaint with:

U.S. Department of Health and Human Services
Office for Civil Rights (OCR)


14. Data Retention

We retain records for the period required by federal and state law, regulatory requirements, and professional standards.


15. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.



16. Contact Information

If you have questions about this Privacy Policy or your privacy rights, please contact:

Greenbriar Dental Care
2841 Greenbriar Parkway, Suite X 306
Atlanta, GA 30331

Phone: 404-344-5000
Email: info@greenbriardentalcare.com